To launch the AI Agent Blueprint, Intercom created a campaign inspired by architectural blueprints—giving AI transformation leaders a clear, strategic map to build and scale AI with measurable outcomes. To counter the topic’s inherent complexity, the design emphasized approachability through custom components and an ASCII-inspired aesthetic that felt technical yet educational. Using Claude and Cursor, the team built a custom app to generate unique glyphs and 3D objects. Anchored by the Fin logo spark, the system scaled across the experience. The launch attracted 14,000 visitors with an average 43 minutes on page, signaling deep engagement.