Intercom’s annual customer summit, Pioneer, is the flagship moment to launch new products, celebrate customers, and reinforce leadership in an AI-driven world. For Pioneer 2025, the team introduced superbloom—a metaphor for the explosive growth of ideas and opportunity through AI. The identity centered on a “pollen” graphic language: thousands of evolving particles that disperse and recombine. In the hero artwork, 3D stippled flowers bloom and dissolve into motion, echoing cycles of innovation. The system extended across logotype, motion, and speaker portraits, creating an immersive visual world that felt alive and expansive.